2010 Southern California Business Growth Conference

Program Agenda

Time	Event
7:00am - 8:15am	Registration and Continental breakfast
8:15am - 9:20am	Welcome - James G. Ellis, Dean - USC Marshall School of Business Morning Speaker - Tony Hsieh - Author of Delivering Happiness, CEO of Zappos
9:30am - 10:50am	Panel Session #1 The Right Stuff: Characteristics of Successful Entrepreneurs Winning in Distressed Times: Successful companies that have thrived Branding Essentials: Why Brand Matters Social Media: What has worked for three brand name companies Financing Growth with Debt: Fuel for Your Business Cashing in for Maximum Value: Finding the Best Exit Strategy in Today's Market Small Message, Big Impact: Crafting a Great Presentation in Today's Market
11:10am -12:30pm	Panel Session #2 Managing Intellectual Property: How to keep the IP Lock on Your Secret Sauce The Right Stuff: Characteristics of Successful Entrepreneurs Winning in Distressed Times: Successful companies that have thrived Building a Successful Brand: Key Ingredients from Start to Finish Social Media: What has worked for three brand name companies Live Presentations: Get an inside view of two live presentation to Equity Investors Cashing in for Maximum Value: Finding the Best Exit Strategy in Today's Market Going Global to Grow Your Business: It's not as difficult as you think
12:30 - 2:20pm	Tribute to Luis Villalobos - Kelly Perdew - CEO - RotoHog.com Luncheon Speaker - Bob McKnight - CEO Quiksilver
2:30pm - 3:50pm	Panel Session #3 It's a Digital World: Practical Ideas to Cover your A$$ets Brand Implementation & Impact: Bring your Brand to Market Alternative Equity Financing: Financing Strategies for Early though Growth Stages Financing Growth with Debt: Fuel for Your Business Business Plans That Get Funding: Essentials of the Process Private Equity Funds: Insights about the deals that get done IPOs: Everything You Wanted to Know but Were Afraid to Ask . Going Green to Earn Green: The new way to do profitable business
4:10pm - 5:30pm	Panel Session #4 CEO Confessions: Four CEOs candidly discuss "If I Knew Then, What I Know Now" Putting it All Together: Real Examples of Branding Successes Alternative Equity Financing: Financing Strategies for Early though Growth Stages Financing Growth with Debt: Fuel for Your Business Business Plans That Get Funding: Essentials of the Process Trends in Automotive: Three automotive experts discuss Trends in the Industry
5:30pm - 6:30pm	Networking Reception

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